Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia.
Brands in Indonesia are engaged in rich and diverse social marketing strategies. Twitter, Facebook, and YouTube remain the most popular channels for marketing campaigns, but some brands are also drawing on celebrity endorsers and new platforms to communicate their messages.
Here are some examples of several of the best recent creative social media initiatives by brands in Indonesia.
In 2013, Yamaha initiated a video campaign for television and YouTube, which, at the time, generated more than 250,000 views – a number not easy to achieve in Indonesia for commercial videos at that time.
The campaign drew on top band Noah and singer Indah Dewi Pertiwi and carried the tagline #ChangeYourLife, helping to increase sales for new product Yamaha Mio GT in Indonesia…
