With decorated trees peeking from behind windows and shoppers out in full force it’s clear that another year is coming to a close. What does that mean for us as content marketers? It’s recap time.
Who provided us with the best email marketing content of 2014?
If 2014 discovered one thing within email marketing, it’s that the concept is far from being passé. In fact, studies have shown that marketers still rank email marketing as the most effective digital marketing tactic with the best ROI.
Let’s break it down. In no particular order, here are Wishpond’s 15 best email marketing articles of 2014 and why.
1. Email Marketing’s 10 Most Important Questions, Answered via Buffer
Article Synopsis: A beast of a post from Buffer’s Kevan Lee, this is one of the best introductory email articles we’ve ever seen. The article covers the right 10 questions in the right way. It uses graphs, stats, infographics and case studies to thoroughly engage readers and explain concepts.
Key Takeaway: We love the section describing the email marketing metrics of open rates and click-through rates. To a beginner these concepts can seem hard to conceptualize, but this article makes them easy to understand with simple language and good examples.
Just diving into email marketing? This is the article you need to read first and keep bookmarked for reference in the future.
