The trouble is, while email is a powerful communication channel it’s also very crowded and transient.
Just as quickly as a donor might arrive at your donation page, they could lose interest or delete the message. Nonprofits must craft smart, engaging emails that their supporters open, read, and act on.
In this post, we’ll walk through the mechanics and anatomy of a successful fundraising email — from the attention-grabbing subject line to the call to action that inspires a next step.
Make your emails count by incorporating these email marketing best practices…
