Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an email will have a tremendous impact on things like the click rate and the retention of your subscribers.
When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.
Of course, designing for email also entails responsive email design sincealmost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design.
1) TRANSPARENCY COUNTS
Double-check the kinds of subject lines, copy, sender names and even preheaders that you use. Never make any of these ambiguous or confusing for your readers. Otherwise, they’ll be so much likelier to mark your emails as junk or outright delete them.
Instead, always tell your readers your identity, what they’re reading and what the benefits of reading will be. The trick is to get all of this information as close to the top of your email as you can. Having all this information stare your readers in the face as soon as they open your email means your proposition won’t be ignored.
This example shows two emails where the sender name’s in a huge font, the subject line’s crystal clear and the benefits of reading are staring the subscriber right in the face.
10 Rules for Designed Emails your Customers will Want to Read
