One stock photo actor pretends to explain landing pages to another. Image source.
Have you ever tried explaining to a non-marketer what a landing page is? If you haven’t, expect to be met with a blank stare. It’s not that the concept of just one page with one goal and one call to action is difficult to understand — it’s more that the “Why would you build a new page when you already have a website?” question that’s a bit trickier to answer.
That’s the challenge when it comes to telling clients that they need landing pages. They’ve already been told that their website is the thing they need to promote their business. And now you’re telling them they need to invest in something else…
The Agency Guide to Selling Clients on the Value of Landing Pages
