The A/B Testing Checklist You’ll Want to Bookmark

a-b-test-1.jpgWhen marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.

But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests…

The A/B Testing Checklist You’ll Want to Bookmark

CopyRanger

Rick Duris is CopyRanger.

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