It’s time to join the podcast party. Thanks in part to Serial, the digital audio format is rapidly going mainstream. The runaway true crime hit boasted an audience for its final episode that rivals some network TV. More high-quality shows are being produced, and audiences once dominated by fans of the obscure and techy now include many of your customers—and maybe even your boss.
Basically the digital audio equivalent of a blog with an RSS feed, podcasts have been around for more than a decade. While great content has helped, the biggest change that explains the format’s recent explosive popularity may be the mass adoption of the smartphone. We can now discover and consume content while working out, commuting, grocery shopping, or walking the dog. These are hours of boredom every day that can now be filled with smart, interesting, well-produced content…
The 9 Best Podcasts for A Complete Modern Marketing Media Diet
