For lots of marketers, referral marketing is an afterthought. They figure it’s not worth bothering if they’re not going to hit the viral growth and blockbuster numbers of companies like Airbnb and Paypal.
That’s a huge mistake.
Referral lets you reach people you otherwise couldn’t, either because they’re scared off by your prices or aren’t being targeted by conventional marketing channels. But it only works if you give it the attention it deserves…
