Once you’re an established SaaS, you’ve overcome the beginner stage issues.You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder.
Mistakes that wouldn’t happen in a smaller scale startup can happen at an established company, because there’s more money than time, too many stakeholders on any given decision, or just because “that’s the way things have always been done,” but to keep bringing in customers and ensure the success of your business, you need to be constantly evaluating and retooling your strategies.
So what are some of those mistakes, and how can you address them?Check out the real-life examples below:
Mistake #1: Faulty assumptions of how people browse and use your website
If your company is doing well, it’s easy to assume that you know how people are using your website (or finding it, for that matter). Of course, we all know the saying about assumptions, and in this case, thinking that you know what your visitors and leads are doing without double-checking can be a hugeprofit leak.
Bill Rice, CEO at Kaleidico, experienced this with a client, West IP Communications. The company was well-established, but wasn’t getting a lot of marketing inquiries–in fact, despite being a healthy company, they had almost zero lead-flow from their site.
The 4 Killer Marketing Mistakes Your SaaS Business Is Making
