A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate shook down recently with a different panel at SMX West.
You don’t have to have attended one of those sessions, though, to know that paid search people arepassionate and vocal about their preferred account structure approaches. From speaker panels to articles to white papers, you could drown in the amount of information on structuring search campaigns (and shopping campaigns)…
