Though social media isn’t some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they’re trying to navigate the unwritten “rules” of these platforms to be successful. And when they get overwhelmed, they slip up — just like the rest of us when we’re learning something new.
But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. In case you’re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers — Twitter and LinkedIn — keep on reading. We’ll walk you through three of the most common mistakes we find on these platforms and give you tips for avoiding them.
The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)