I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.
1. Empathizes
Great copy is the kind that let’s the reader know that you understand. It’s the been-there-done-that-got-the-tshirt kind of writing. Authors have to, first of all, know their audience, and, secondly, understand them. And since you’ll probably never actually be in your audience’s shoes, it’s going to take research and building buyer personas.
