Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content marketing challenges:
- They are tasked with creating many types of content for numerous points along a complicated, multi-layered buyer’s journey.
- They operate in an industry where buying cycles often are long.
- They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp…
Technology Marketers Hold Steady With Content Marketing [Exclusive Research]
