8 components of branding your startup
There is no instruction manual for building a brand. A brand position and reputation is something that is slowly built up and earned over time. That said, as you are planting the…
There is no instruction manual for building a brand. A brand position and reputation is something that is slowly built up and earned over time. That said, as you are planting the…
So you’ve got a great idea for a new business, you’ve got the skills and experience to execute it, but how do you successfully bring your ideas into fruition? Starting…
© everythingpossible / Dollar Photo Club Just because your business is still on its startup phase doesn’t mean your audience should treat you as one. There is a way for…
IMAGE: DOUG ROSS/IMAGEZOO/CORBIS You know how they say there's an Uber for everything? This new platform wants to add to the list. ArticleBunny, which launched this week, says it stands…
If you’re just starting with a business, there are many reasons you need an online presence. The best place to start is with a blog. According to KISSmetrics, startup marketing…
When you’re building a business from your parent’s garage and eating ramen noodles every night, the prospect of spending big bucks on marketing can make launching a successful startup feel…
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to…
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to…
Planning to launch a company? This can surely be a great idea. But to start with, you need to take care a lot of things. It isn’t easy ensuring that…
By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising…
Lessons from a winning military strategy When someone asks you for a Marketing Plan, your first instinct will be to create a laundry list of things you think it makes…
The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the…