4 Reasons Social Media Management Should Be Outsourced
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a…
What Your Twitter Handle Says About Your Business
On the surface, choosing a Twitter handle for your business seems like a pretty straightforward process. Just head over to Twitter, sign up and use your company name. That simple,…
The Missing Ingredient In Your Social Media Marketing Recipe
I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker by training, but I love cooking just as much. For…
Not Responding on Social Media? Warning: You Could Lose 30% of Your Fans
New data from Sprout Social issues a warning to brands everywhere: If you’re not responding on social media, 1 in 3 people say they’ll switch to a competitor. As if…
The Pros & Cons Of Social Media Network: Which Are Worth Your Time?
Are you considering a more active presence on social media? Want to know which platforms are worth your time and effort? Before deciding whether a social network will work for…
10 Types of Visual Social Media Posts That Get Shared Like Crazy
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to…
How To Suck At Social Media: An Indispensable Guide For Businesses
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are…
Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies
Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice and conversational search is…
3 Ways to Boost Your Sales With Social Media
We’ve said before social media isn’t for selling at people. BUT. That doesn’t mean you can’t make sales (or increase your sales) through your social media efforts. So if the…
The Marketing Secret About Twitter That Most People Don’t Know
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is…
The Social Media Engagement Formula
A social media presence without any engagement - whether as an individual or a brand - is like having a car without tyres. Everything's in place, the engine's revving, you're changing gears but…
Social Media News You Can Use: Personalized Content Edition
This week was all about providing your audience with personalized content. Facebook weighed in on the methods behind its News Feed, Twitter unveiled an easier way to connect with people and Convince &…