Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they…
Snapchat is having a moment. From celebrities jumping on board in both the entertainment worlds (DJ Khaled) and business (Gary Vaynerchuk) to brands and publishers testing stories and working with…
From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that…
“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people…
Social media is an addiction. Well, it is for many of us. Most people can’t walk straight these days as they have their head in the mobile phone and one…
Why is the phenomenon of social media so important? Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking,…
Achieving measurable social media ROI is very similar to teens and sex - everyone's talking about it but very few are actually doing it. It’s interesting because many marketing and…
If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re…
Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in…
Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately…
We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on…
Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, some of these mistakes can be quite damaging to your image,…