Have you considered using Pinterest as part of your social media marketing outreach? The platform gets somewhat less focus than the bigger players, but Pinterest is definitely worth consideration, particularly…
Social media marketing is becoming an increasingly important element for all businesses - every brand, every company is now hyper-aware of Facebook and Twitter and Instagram and the seemingly untold revenue potential…
Are you struggling to decide which social media platforms can work for you? Want to find one or two that you can dedicate your time to and generate solid results? To…
While nearly half of all small businesses actively use social media to market to customers, many small business owners overlook the importance of social media for building their own personal…
As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing…
Do you struggle to make your social media images fit correctly within the dimensions provided? Are images being cropped and important areas being left out? For optimised images that make…
How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least…
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Does your brand’s Twitter account…
The demographics of social media don’t lie: a growing number and variety of people are online and interacting on these sites frequently. And with that in mind, your sales team is no doubt also…
With so many social media and digital marketing options now available, it can be overwhelming trying to work out what you should be doing first. At the same time, it’s also…
Do you use images to support your social media marketing? Are you looking for an easier way to create strong visual content? You don’t have to be a designer to…
Quality over quantity. It’s an age old adage that has been applied to countless content marketing contexts:blogging, recruitment marketing, email marketing, video marketing… Examples of where a few timely, high-quality…