Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating…
The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working. credit: getty images Bees -- those busy buzzing insects that…
This is a guest contribution from Adam Connell. Have you ever wondered how to gain a significant advantage with social media? Not just in terms of growing a following but growing…
When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details. Who should you target, exactly? Is the image right for the post? Will the…
There’s this one thing out there nearly all Instagram marketers simply can’t live without - social engagement. In large part, the success of their careers relies on it, but the depth of…
Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense – hashtags can be confusing as they’re…
Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social…
As part of a refresh in our approach here at Social Media Today, we’ve introduced a new SMT Influencers program to help share the insights of the brightest minds in the social…
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media…
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than…
image credit: andresr | getty images Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social…
In the seven-step brand-positioning process, step one on the list involves determining how your brand is currently positioning itself in the marketplace. And if a social media element isn’t part…