Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it? Probably not. Whether you're…
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay. Turns out,…
An extremely effective guerilla marketing technique to build a pre-launch email list for your startup using Slideshare, promoted tweets and Mailchimp. Two weeks ago I announced my new startup studio,…
Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the…
When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a…
This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for…
When I discovered these two facts, I was shocked ... 44% of salespeople give up after one follow-up. 80% of sales require five follow-ups. ... Are you reading what…
The design of your website is a valuable part of your business' marketing efforts -- not to mention your sales and customer service efforts, too. And, just like you keep on…
You know what gets discouraging? Sending out emails, but not receiving any responses. At all. So how do you send a networking email that people will actually respond to? Writing…
Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content…
While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both…
So you’ve mastered the editorial calendar and you’re pushing out content like a champ, but how do you measure what content is actually working, and what’s not? Turns out, finding…