Consumer Packaged Goods (CPG) brands are currently fighting an uphill battle to gain real estate on search engine results pages because brick-and-mortar businesses dominate organic results via the traditional Local…
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program.…
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be…
This post was sponsored by Botify. Search Engine Optimization is about making search engines aware that your website’s pages are interesting and relevant—and more so than other websites. You are…
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool is a must-have. You can’t do…
For online businessmen, surviving in competitive internet-based industry takes a holistic approach which involves two critical steps: Earning top rankings in search results to attract leads Retaining leads with a…
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger…
When Star Trek: The Next Generation aired in 1987, having a casual conversation with a computer must have seemed like far-flung science fiction. But according to the state of voice…
There is a reason they say you should keep your friends close but your enemies closer. By analyzing your business competitors, you can learn how to build quality content that…
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your…
Columnist Clayburn Griffin argues that while technical SEO can make your site more attractive to search engines, it can only go so far. Once you've implemented your technical optimizations, you…
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. And…