2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space. Scores of people are pushing online training programs promising…
3 practical local link-building ideas that will cure your Penguinitis
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will…
5 Effective Ways to Cut Costs in an SEO Campaign
SEO is a strategy dependent on your investment--investing too little might get you stuck with inexperienced or low-quality service providers, or it might earn you too little in the way…
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. I get incredibly annoyed when I receive an…
4 Indirect Ways to Improve Your Search Rankings
I know you want it… More organic search traffic. Who doesn’t want free, high quality traffic, that comes in month after month? That’s why SEO is such a big deal…
3 Tips For Leveraging the ‘Near Me’ Search Trend
Last April, it was reported that Google searches using ‘near me’ qualifiers surged 34 times since 2011. A key stat from that article indicates: Words like “near me,” “closest,” and “nearby” are increasingly…
The 3 Near-Invisible Benefits of an SEO Campaign
While somewhat difficult to measure, these are three significant, but nearly invisible benefits of an SEO campaign. image: getty images I'm an unabashedly open proponent of SEO; I think it's…
6 Simple SEO Tips to Achieve Blogging Success
Search engine optimisation (SEO) is still important, no doubt, but much has changed over the past few years and even months. It’s true that SEO tips are usually most useful…
Sneak Preview: SEO Do’s and Don’ts for Schools [EBOOK]
The search for higher education has changed in the past decade. While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now…
The 9 Best Keyword Research Tools to Find the Right Keywords for SEO
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more…
The Most Common SEO Questions Answered by 6 SEO Experts
I continually get asked the same questions about SEO, so I decided to round up six SEO experts to get their take on these commonly asked questions. This may be a…
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for. Maybe I should have…