SEO is a strategy dependent on your investment–investing too little might get you stuck with inexperienced or low-quality service providers, or it might earn you too little in the way of digital assets to create any meaningful momentum.
image: getty images
Most businesses understand the long-term power of SEO; engage in content marketing and search optimization long enough, and you’ll see disproportionate growth in your returns. However, the early stages of an SEO campaign can leave youvulnerable to negative ROI, and if you’re a small business or a startup with limited resources, that can put a serious strain on your marketing budget.
Thus arises a dilemma. SEO is a strategy dependent on your investment–investing too little might get you stuck with inexperienced or low-quality service providers, or it might earn you too little in the way of digital assets to create any meaningful momentum…
