Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem.
In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless — and in some cases, harmful. For a small handful of long-time clients, we had to undo years of work that had once supported their achievement of position one organic rankings (and more importantly, their acquisition of many, many leads)…
3 practical local link-building ideas that will cure your Penguinitis
