A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.…
Remarketing is a common and useful marketing technique for marketers to target customers who have left without making a purchase, including those who abandon their carts. Remarketing can be very…
My “Remarketing Grid”, which I first shared at the Traffic and Conversion Summit in Sydney in July 2015, is a tool to help you visualize how your remarketing works. It…
Have you heard of Google Dynamic Remarketing? Are you aware just how much it can benefit your business? Google Dynamic Remarketing enables you to advertise your products or services to…
Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered lost forever. Taking…
For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and…
We’ve all experienced that strange moment: you were shopping online for something, let’s say a pair of pink shoes, and on the next website you visited, as if by magic,…