4 Lessons From Psychology That Will Help You Grow Your Blog
“I can tell you with a fair degree of certainty that no matter how great your product is, it is very likely that 40–60% of your free trial users never…
The Psychology of Excitement: How to Better Engage Your Audience
Understanding psychology is a crucial part of being a successful marketer. What I’ve discovered is that the most powerful advances in content marketing don’t come from “hacks,” “tricks,” or “techniques,”…
Using Behavioral Psychology to Enhance Marketing Automation
Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. The series explores a variety…
The Psychology Behind Completing Marketing Goals
Executing great digital marketing can be a juggling act. You have to prioritize the work, communicate your strategy, and fight through distractions to make it happen. Use these psychological insights to become…
Psychology Influences Digital Marketing Success
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time…
The Psychology Behind Writing a Great Pitch
As a promotions associate, I spend a fair amount of time crafting pitches. What is the best way to connect with this editor? What are the most interesting points of…
Using Consumer Psychology to Guide Your Digital Marketing
With so many campaigns targeting every conceivable consumer demographic, it’s become increasingly difficult for businesses and marketers to ensure their message is heard. This is one reason why it’s important…
Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]
We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will…
10 Ways to Increase Conversions Using Psychology [Infographic]
The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They're the ones to jump on Snapchat, or experiment with…