The Psychology of Trust in Marketing: How To Earn It & Keep It
Are you looking for ways to market your services but also build and maintain trust with your clients and social community? It’s a well known fact that people buy from…
The Psychology of Checking Your Email
If you’re normal, you checked your email within the past 60 minutes. If you’re even more normal, you don’t even "check your email." Instead, it’s always there -- pinging, dinging, distracting your…
Business Card Design Psychology: 10 Dos & Donn’ts To Follow
Are you in the process of creating new business cards? Need some help choosing the right layout, fonts and colours? Your business card will probably be one of the first…
The Psychology of Sharing: How To Get More Social Shares For Your Posts
Do you want to get more of your followers to like and share your social media posts? Or perhaps you’d like more of your blog readers sharing your blog content?…
5 Principles of Psychology You Can Use to Improve Your Infographics
The Principles of Psychology is a monumental text in the history of psychology, written by American psychologist William James and published in 1890. James was an American philosopher and psychologist…
Psychology of Ecommerce Sales: Motivating with Uncertainty
Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t.…
Six psychology principles that can help your content marketing
Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer. Knowing what makes your customers tick and how you can influence their purchasing behaviours…
Tapping Into The Buyer’s Brain With Psychology-Driven Marketing
How do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick. Ever read a website and…
Marketing Psychology: 10 Revealing Principles of Human Behavior
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you…
Psychology of Ecommerce Sales: The Noble Edge
Familiar with companies that have a noble edge? Sure you are. They’re some of the most successful ecommerce companies out there right now. And their social responsibility is one huge…
WEB DESIGN PSYCHOLOGY: 3 THINGS YOUR SITE MUST MAKE YOUR VISITORS FEEL
How do people feel when they land on your website? Are you making them feel like they want to do business with you? The psychology of web design is ignored…
Color Psychology In Marketing: The Complete Guide
For content marketing, color is a cue. As an artist, it pains me to reduce the magic and complexity of color to a four-sentence statement. But for content marketers, that’s…