3 PPC Mistakes You’re Probably Making
Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're…
How to Launch Your PPC Ad Campaign Like a Pro
Google AdWords is the largest advertising platform that has ever existed in the history of the world. Seems like a good place to start when launching a new advertising campaign,…
How to Distribute Your Marketing Budget Between SEO and PPC
Image credit: Eddy Galeotti / Shutterstock.com SEO or PPC? This is a marketing question that every business owner asks at some point in time. The dilemma here is because SEO…
Google Looks to Help Split Testers and PPC Managers
On the surface, Google doesn’t appear to have a particularly close relationship with split testing. They offer a split testing feature built into Google Analytics (that many marketers are oblivious to), but…
How To Build The Perfect Landing Page For SEO Or PPC
Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to…