9 Facts To Improve Your Mobile Search Performance
Columnist John Cosley of Bing shares insights gathered from internal Microsoft data and other research studies to improve your mobile search ads. With mobile devices becoming more ubiquitous by…
Mobile Website Design: 6 Common Mistakes You Must Avoid
Do you display a mobile optimised version of your website to visitors accessing your site with a smartphone or mobile device? We would hope the answer is yes seeing as…
5 Keys For Planning Content For Mobile Audiences
Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly…
Don’t Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.…
How Millennials Use Mobile in the Workplace
Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me. The report was based on…
Leverage These New Insights for Better Mobile Conversions
Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing…
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Image credit: Jan Vašek | StockSnap.io Seventy percent of companies say it’s cheaper to retain an existing customer than to acquire a new one, according to a report. And they are right:…
The Importance of Mobile Marketing in 2015 [Infographic]
For years now, we've heard that mobile is going to explode and that it's, "the next big thing," but it wasn't until 2014 that mobile finally overtook desktop. So with…
Is Your Website’s Viewport Configured for Mobile Users? Here’s How to Do It
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" You're stumped. Your friends are stumped. You whip out your smartphone and…
Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a…
16 of the Best Examples of Mobile-Friendly Website Design
Do you remember the last time you went to a mobile site and had an -- ahem -- unmovingexperience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult…
The Aftermath of Mobilegeddon and What It Means for Marketers
Image source. When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the…