Innovative Ways To Keep Your Mobile Marketing Customers Engaged
Mobile is growing and growing rapidly. Given that there are now 1.91 billion people in the world with smartphones - and with that number predicted to reach 2 billion within the next…
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
From Google's mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers' attention.…
14 predictions for mobile marketing trends in 2016
In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. Well, I…
4 Mobile-Marketing Trends to Watch in 2016
image credit: Pexels Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating…
Are Mobile Emails Paying Off for Marketers?
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail. The report…
14 Jaw-Dropping Mobile Marketing Stats [Infographic]
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and…
‘It’s all in the Thumbs’ – Facebook’s New Research into the Rise of Mobile Commerce
Facebook’s released a new blog post which examines the rising importance of mobile connectivity, and mobile marketing, in our communications landscape. The new post is part of a larger Facebook…
Mobile Search Success: What High-Ranking Pages Have in Common
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results? To find out, Searchmetrics analyzed the…
5 Common Questions About Mobile Friendliness Just Got Answered
On April 21, 2015, Google announced their latest search algorithm update which relates closely to mobile friendliness. On this very day, it was a date that many remembered as the…
What 5 Studies Tell Us About Mobile Marketing and Conversions
Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing…
55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with…
Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel
The addition of the Apple Watch to the customer's pile of devices (or the "Internet of the customer" to be trendy) is not a radical change in itself. However, it…