While it might not be as powerful as the industry standard, Microsoft Excel, Google's online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having…
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn. Most people still think it is…
What techniques do you use to market your business? Which would you say provides the best return on your investment? According to a recent survey face to face networking is…
Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity? Incorporating a few changes into your social media marketing can help simplify…
image credit: hero images | getty images Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now…
In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety…
Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if…
The popularity of social media as a communications channel has lead to a whole new range of opportunities for virtually every brand and business sector. And while the alcohol industry…
I’ve been a product development consultant for a number of years, and I don’t remember a time that we have ever entered an organization where we did not experience some…
So you’re taking the plunge and starting a new business, but you’re not experienced at marketing so need help gaining customers? Naturally we would suggest that creating a new website…
Have you been frustrated with your social media interaction recently? Even if you’ve had the cleverest posts, you can’t seem to generate the social chatter that you deserve. You are…
Marketing’s job as a lead generation engine has changed. It’s no longer good enough to provide sales with just any leads; providing ultra-qualified leads that are sales-ready is now the…