Metrics Spreadsheet for Every SaaS Company
Lately I’ve been talking to more entrepreneurs that have product/market fit and are working to find a repeatable customer acquisition process (see 5 Steps to Startup Success in 30 Words). Now,…
How to Optimize Your Sales Training Investment
How much money are companies spending on sales training? And is it enough to worry about whether or not one is optimizing the investment? This, as they say, is the…
7 Habits Of Remarketing Authentic Brands
Consumers have trust issues with brands. They're skeptical of brand messaging and instead turn to peers to inform purchase decisions. Consumers want honest relationships with the brands they support and…
How To Pinpoint Exactly Who Your Target Customer Is
There are over 7 billion people living on earth. Each of these people can be placed in a number of categories based on demographics, interests, and values. But your challenge…
Do You Speak Sales? What Sales Can Teach Us About Account Based Marketing
Sales and marketing should be BFFs. We might have different focuses and methodology, but the goal is the same for both departments: make sales and drive revenue. Too often, though,…
5 Steps to Creating a Profitable Marketing Funnel for Your Online Store
Just do a quick Google search and you’ll find thousands of articles, tutorials and guides on how to obtain the first visits to your online store, including the creation and…
The Missing Ingredient In Your Social Media Marketing Recipe
I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker by training, but I love cooking just as much. For…
7 Ways to Get More Value From Your PR Campaigns
You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few…
Four great examples of marketing to millennials
Millennials, Generation Y, or young adults. Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. The…
The 5 Best Retention Marketing Tactics for Your Online Store
Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on…
Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies
Apple’s launch of the iPhone 4s in 2011 introduced the world to Siri. Since then we’ve had Google Voice, Microsoft Cortana, and Amazon Echo Alexis, but now voice and conversational search is…
6 Ways to Get Signups for Your Product That Hasn’t Launched
Everyone has the dream of a “big launch.” You release your product and get a nice surge of customers within the first few days and weeks. But most product creators…