The more marketers consider the necessity of moving to marketing automation, the more confusion can take over. Even understanding what marketing automation is can become a morass of bewilderment. Are…
Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. Marketing automation drives efficiency. It helps identify, qualify,…
Marketing automation is hardly new. But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis. In…
Image by Chris Isherwood via Flickr. Good marketing is all about sending the right message to the right people at the right time. Properly segmenting your contacts using the right…
Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner.…
But it can also be a little overwhelming at times getting to grips with the next ‘big thing’ in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So…
With the exponential growth of companies including Dropbox, Instagram, AirBnB, Zynga, Eventbrite and countless others being attributed to growth hacking, it’s no surprise that the term “growth hacker” is appearing…
If marketing automation is only five percent penetrated, but growing rapidly, there must be a lot of anxious, wondering marketers looking for systems to manage their campaigns. Especially with up to…
The term “mobile marketing automation” tends to be everywhere these days, used by many companies to refer solely to app re-engagement and retention. If a user hasn’t opened an app…
Marketing automation has been an important trend within digital marketing for several years, though in truth it seems that many companies are still only using a very basic version of…
Image credit: ShutterStock As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex. The…
Join us for this live webinar on Wednesday, April 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Ignoring mobile marketing now is to risk certain death in a world…