Content Marketing for Lead Generation vs Demand Generation
Since social media is driven by content, the types of content you share will influence not only your success on social networks, but how social media helps your business. Different…
The 4 L’s of a Successful Lead Generation Strategy
Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need…
5 Little Lead Generation Experiments You Can Run Right Now
"We need more leads." Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are…
Content Marketing for Lead Generation vs Demand Generation
Since social media is driven by content, the types of content you share will influence not only your success on social networks, but how social media helps your business. Different…
Marketing Resolutions: Moving from Lag to Lead
It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss…
The Essential How To Guide on Generating Leads with Business Blogging – Part 4
In the previous part of the series “ The Essential Guide on How To Generate Leads With Blogging” we have analyzed the importance of using surveys in preparing and optimizing…
Content Marketing Effective for Lead Gen But Most Difficult Tactic to Execute [Study]
A recent study shows that content marketing and email marketing have emerged as two of the most effective lead generation tactics — while social media is getting left in the…
Why Your Content Is Sabotaging Your Lead Generation
When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call offered in exchange for the recipient’s…
8 B2B Digital Marketing Infographics On Lead Generation
The core goal of any B2B marketing has to be to generate leads and to deliver a positive return on investment. Often though it has been difficult to measure revenue…
Lead Generation Tips – Many Hats But Only One Head
Just because your lead generation strategy can wear many hats doesn’t mean the components can be easily separated. Now in principle, it’s good to have a lot of ears in…
The Complete Guide to Lead Generation & Content Marketing with @edocr
f you are regular reader of my blog, you’ll no doubt understand the power of social media and are likely to be an avid user of Twitter, Facebook, LinkedIn or…
43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation -- congrats! While it's tempting to go and celebrate, you're not done just yet. You can't just put a piece of…