f you are regular reader of my blog, you’ll no doubt understand the power of social media and are likely to be an avid user of Twitter, Facebook, LinkedIn or Google+.
If you are a business owner or a brand manager you’ll see the advantage of using social networks to be where your customers are and engaging with them in the discussion.
However, there is another type of social network that is so easily forgotten, and that is the document sharing network. You may have heard of some of them before (SlideShare, Sribd, Docstoc & Speaker Deck anyone?) or perhaps not! Document sharing and hosting might not sound sexy, but it is incredibly powerful and is a great way to generate leads and market your content.
Have a look at this infographic produced by SlideShare (by clicking the image you’ll see the document hosted on SlideShare itself). Obviously since it is produced by SlideShare itself, it’s important to take it as a form of advertising, but the statistics are very compelling- particularly when it comes to business traffic. SlideShare, according to research done by ComScore, recieves 5 times more traffic from business owners than Twitter, Facebook, YouTube or even LinkedIn.