So you just created a piece of content for lead generation — congrats!
While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it to your audience.
But that’s where lots of us get stuck. What elsecan we do to get people to notice — and hopefully convert on — that new piece of content you created?
At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can’t do things that aren’t on this list.
