In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a…
All right, so you launched your most recent marketing campaign, promoted it with an eagerness you didn’t know you had, and juuuust as you’re unwrapping your celebratory Snickers bar at…
Unless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path…
If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1.…
By now you’ve heard the stats: Inbound practices produce 54% more leads than traditional outbound practices (HubSpot); Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9%…
Image via BigStockPhoto.com If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people…