Next Level Lead Gen Metrics for Content Marketers

Next Level Lead Gen Metrics for Content MarketersUnless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path of metrics that matter.

Eventually, your content marketing must create action, not just attention.2(highlight to tweet)

At some point, especially in a B2B environment, you need the prospective customer to supply information. This creates the almighty “lead” that is the coin of the realm for so many content marketing initiatives…

Next Level Lead Gen Metrics for Content Marketers

CopyRanger

Rick Duris is CopyRanger.

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