By now you’ve heard the stats: Inbound practices produce 54% more leads than traditional outbound practices (HubSpot); Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%) (Kapost); Brands that create 15 blog posts per month average 1,200 new leads per month (HubSpot).
It’s clear, based on these numbers, that if you want to generate more leads, content marketing is an important avenue to pursue. But how do you develop a content marketing plan that helps you generate leads? Here’s how to get started:
