5 Ways Brands Partnered With Influencers During NYFW
While fashion magazines look back on the best design pieces of this month’s New York Fashion Week, we thought it’s time to reflect on how savvy brands leveraged social influencers…
Influencer Marketing And How To Amplify Your Content
Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content…
Grow your Business With Influencer Marketing: 40 Tips from PR Pros
Are you looking for ways to get your business in front of more people? Have you considered how influencer marketing can help? Influencers are normally those with large social media…
The Giant List of Free Influencer Marketing & PR Tools
As the digital marketing & SEO industry changes and evolves, so must the tools & techniques in our arsenal. How we form SEO strategies in particular, are radically different from…
Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook]
Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amongst your peers…
How To Run An Effective Influencer Marketing Campaign
One of the first modern influencer marketing campaigns began in 1956 and utilized female twins as both the spokespeople and ambassadors for the product. Those twin ambassadors continued to promote…
5 Metrics Your Startup Should be Using to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which were driving the highest levels of traffic. Today, along with an increasingly wide array of online…
11 Awesome Tools for Hassle-Free Influencer Outreach
Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally…
Three Questions to Guide Your Influencer Marketing Strategy
It’s tough out there for a marketer. Digital content is at record volume, and hyper-informed consumers are better than ever at tuning your messages out. In this noisy world, smart…
5 tips for running your first influencer marketing campaign
IMAGE: SIMONE GOLOB/CORBIS This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media…
Influencer Strategies: How to Sync Distribution and Post-Publishing Efforts
It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way. According to SocialTimes, close to 60 percent of marketers plan to…
How to Improve Your Social Media Monitoring and Understand Influencers
Success in social media marketing comes from consistency and understanding your audience. Consistency is the easy part here, just stay focused on your campaigns and keep working hard. But how…