Defying Gravity: Our 5 Most Shared Influencer Marketing Posts of 2015
If you have ever seen a space shuttle launch–and let’s pause for a moment of silence for NASA’s funding—you remember how small the shuttle itself looks on the launch pad.…
Why You Need to Take Advantage of Influencer Marketing in 2016
Here's why one of the social media marketing community's top pros thinks Influencers have to be part of your 2016 marketing mix. image: Getty Images As part of our year-end,…
Influencer Marketing: It Worked in 1890 and It Works Even Better Now
Last week’s webinar, sponsored by LittleBird, was a “chapter two” of our conversations in the past six weeks about Influencer Marketing, a concept that has been around since people first…
A Beginners Guide To Influencer Marketing
Would you like influential people to help promote and build your business? Want to know the best ways to find appropriate influencers and build relationships with them? For those not…
3 (Easy) Ways to Truly Surprise Your Audience
Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging.…
Five Steps for Getting Interviews With Influencers
You know that interviews are one of the fastest, easiest ways to create content that your audience loves. They also build valuable marketing connections. Moreover, interviews with influential thought leaders…
Upgrade Your Influence in 2016
As I continue to work out a plan for 2016, I see building influence as a huge need and goal for 2016. Here are some areas I am focusing on…
A Visual Guide to Influencer Marketing
In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs. Companies considering the role of…
How Much Do Online Influencers Charge to Post About Brands?
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. The report was based on data…
3 Overlooked Keys to Success With Influencer Marketing
This post is sponsored by FameBit. It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best…
Build Social Relationships With Influencer Marketing
The main goal of online marketing, and any marketing for that matter, is to drive people to take action. Whether it’s buying a product, sharing content, attending an event or…
The 50 Most Influential CMOs
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes,…