The 4 Other Reasons Brands Should Do Influencer Marketing
There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have…
5 Ways to Improve Your Influencer Marketing
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns.…
Influencer Marketing: The New Black
Everyone loves being a part of the “Next Big Thing”. Whether it’s the newest, sleekest iPhone to replace the new one you purchased only 10 months back, “going green”, or…
5 Top Influencer Marketing Tools
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast…
The Content Marketer’s Guide to Influencer Marketing [New Ebook]
97% of marketers believe in the power of content marketing, according to our recent study of content marketing trends in Europe. With 71% of European marketers creating more content this year than in…
5 Ways to Make Sure Your Influencer Strategy is Successful
Editor Note: This is a syndicated post from Mention. Has this ever happened to you? You see an ad or review for something that seems so cool, it will be…
The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
The practice of influencer marketing isn’t new. In fact, some may argue it’s one of the most long-standing marketing techniques around. But building a high-quality influencer program in the digital…
The Rules of Successful Effective Influencer Marketing
We've had a problem in digital media for a while now, and it's been compounded by the number of platforms claiming to identify influence online. Moreover, influencer marketing can be…
‘Will It Blend?’ Company Embarks on New Influencer Marketing Program
Anyone who has watched a “Will It Blend?” video knows the answer to that question is, “Of course.” iPhone? Yes. iPad? Yep. Golf balls? You betcha. Created by Blendtec’s Founder…
Employee Advocates: The Best Word of Mouth Resource Ever!
For years we heard "this is the year of mobile." This is the year for employee advocacy.We spent years getting fans and likes on our brands' Facebook pages to build relationships…
Love It or Hate It: Influencer Marketing Works
In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd.…
A Paradigm Shift: Influence Marketing
The landscape of ‘advertising’ has changed drastically and if you are still googling what Influence Marketing is, then you are probably way behind the curve. Brands look for consumers to…