Why Influencer Marketing Isn’t Just for Big Brands Anymore
One of the biggest benefits of digital marketing is that there are a lot of different strategies that can be utilized to generate leads and drive ROI, and on top…
The Influencer Trap – How Modern Marketing Becomes Unsustainable
I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock. And when it lead to discussions and even fights among marketing bloggers. Discussions…
Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?
We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast…
Top 3 Mistakes Brands Make with Influencer Marketing
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands…
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That's because people tend to trust bloggers they follow more than they trust…
Why Marketers Need to Rethink Influencer Targeting
Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those…
3 Examples of How Partnering with Influencers on Content Creates a Winning Combination
“Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers…
Four Ways You Haven’t Considered Working with Influencers – But Should
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing. This…
How to Balance Ethics and Reality in Influencer Marketing
Image via BigStockPhoto.com The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to…
5 Brands Who Rock Influencer Marketing [INFOGRAPHIC]
At GroupHigh, we advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these “spark notes” case studies on brands who are rocking…
How Emotion Influences Buying Behavior [INFOGRAPHICS]
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only…
Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy
“It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us.” David Beebe in an interview for Contently…