Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written…
Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But…
As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of…
If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure…
Have you ever received an email that you had to read several times to understand its meaning? And, even then, you still weren’t sure what the heck it was about?…
Is it time to update your email production workflow? Columnist Chad White shares key areas to focus on to help you speed things up and boost your email program. Email…
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales.…
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A…
The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all…
It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve…
Neglecting your email campaigns is a costly mistake. image: getty images Email communication has been in use by the general public for roughly two decades now. In that time, the…
Email is a great digital marketing tool, but it can hurt your brand more than help it if you aren’t using it effectively. Throughout this blog post, we’ll highlight six…