Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.
In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening — and start deleting — your messages.
So, how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message and the message body itself…
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
