What To Do If Your Website Traffic Is Down
You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing:…
Need A Digital Marketing Consultant? 3 Important Question To Ask
Do you need a digital marketing consultant? A major component of a small business’s online success lies in their ability to implement an effective digital marketing strategy, which takes on…
7 Steps to Gaining Customer Insights from Your Digital Marketing Efforts
Marketing doesn’t sell products. It brings to light a solution that addresses a customer need. If you’re in marketing, you’ve likely heard some variation of this before. And while this…
25 Tools to Integrate Customer Success into Your Business
Predict churn, reach out to customers at just the right time, improve retention and increase new sales, upsells and cross-sells—the promises of a robust customer success program are practically a…
Understanding the Culture of Digital Strategists on Instagram
Understanding Culture, in a Social Context At Affinio, the marketing intelligence platform, we’re in the business of understanding social communities, the people within them, and their distinct community culture. For…
How Millennials can Master Digital Marketing
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in…
Applying Growth-Driven Design to Ecommerce Websites
The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based…
5 Secrets for Developing a Successful Client and Agency Relationship
Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally…
10 Must-Try Lead Nurturing Campaigns for SaaS
You got a good amount of people to signup the landing page of your SaaS product — great! But the more daunting task is to convert these leads into paying…
Planning an Effective Digital Marketing Strategy
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car…
An Introduction to Digital Marketing for Millennials (Not ‘To Millennials’)
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in…
18 Influencer Outreach Strategies to Optimize Your Campaign and Get Better Success Rates
Outreach sucks. Most outreach campaigns get less than 10% response rates and 5% success rates. (Unless you’re a big name in the industry.) It is important, though. Blogger outreach is…