12 most interesting digital marketing stats from this week
Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill. Not to worry though, here’s our…
Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing…
Applying The Principles Of The 2016 Election To Digital Marketing Campaigns
For both presidential and digital campaigns, the same message holds true, says columnist Soo Jin Oh. You need to deliver the right message to the end user. The 2016…
3 digital marketing strategies for making ads more relevant
IMAGE: MASHABLE COMPOSITE IMAGE ZOO/CORBIS Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native…
Recover From Bad PR With Digital Marketing in 5 Steps
Reputation has always been important, but perhaps never more so than in the digital age. Now, we have access within one click to more options than ever more–and more information…
11 most impressive digital marketing stats this week
Welcome to our weekly round-up of the very best online marketing stats from around the internet and ever so slightly beyond. This week we have stats on mobile ad spend,…
I Asked 55 Startups About Their Digital Marketing…
Over my last year as an independent digital consultant I have met a great deal of startup businesses keen to leverage the web for results. Digital Marketing can hold great potential for those…
LOCAL MARKETING TIPS: 3 DIGITAL MARKETING TACTICS YOU SHOULD USE IN 2015
Do you own a business that provides products or services to your local area? Are you looking for ways to build your local online reputation? There are a number of…
15 Digital Marketing Podcasts That Deserve Your Undivided Attention
Last September, SEJ introduced Marketing Nerds, a weekly podcast that discusses everything from SEO to social media and entrepreneurship. The podcast was created because SEJ’s audience wanted to listen to the…
3 Digital Marketing Channels That Work for Every Advertiser
As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business. With plenty of studies proving digital marketing ROI, it makes perfect…
Digital Marketing Tips: Do You Have a Traffic Problem or a Conversion Problem?
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic.…
Why Personification Matters to Digital Marketers
When Sarah visits Sephora online, the makeup and beauty site helps her pick the perfect shade from more than a hundred skin tones, thanks to her unique profile in its…