Digital Marketing Trends That Have Emerged Over 2015
Whilst 2015 is far from over, the last nine months have seen a number of digital marketing trends emerge and others from years past prevail. With the end of the…
5 Effective Ways to Measure Your Digital Marketing Strategy
Digital marketing strategies seem to change with the seasons. Businesses focus on keeping up with these changes and, as a result, measurement is often left on the back burner. Relevance…
Eight interesting US digital marketing stats from this week
Another week has passed and it’s time to take a look at some of the finest US digital marketing stats the internet has to offer. This week we’ll be covering Donald Trump’s…
6 Reasons To Add Animated Video To Your Digital Marketing Strategy
Are you looking for cost effective ways to make your marketing strategy more engaging? Have you considered how animated videos can help? Animated videos are a great way of keeping…
7 Metrics That Prove Digital Publishing Is Thriving [Infographic]
The waters of the publishing industry have been turbulent at best over the past few years. First, media companies had to find a way to connect with readers online amidst the onslaught of free…
Traditional vs. Predictive Lead Scoring: What’s the Difference?
What separates a qualified lead from an unqualified one? That's the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can…
7 Must Have Digital Marketing Tools for 2016 and Ahead
In this digital era, people are consuming more and more digital content which makes digital marketing one of the key buzzwords in the business. A recent study reveals that 76%…
How marginal ROI tells you where to spend your digital marketing budget
Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years. Companies want to get the biggest bang…
Four key data trends affecting the digital marketing industry
Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.…
Is Your Business Ready for Digital Marketing? 3 Tips to Help You Know
Set the groundwork for digital marketing success by adding an optimized website, data analytics-based measurement tools and consulting a trustworthy digital marketing expert. IMAGE: Getty Images If you aren’t yet…
25 Digital-Marketing and Social-Media Experts to Follow on Twitter
Image credit: rvlsoft | Shutterstock Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the…
Digital Marketing and Banking: Stand Out and Link with Customers
Digital marketing and banking may seem like a natural combination in today's inbound and social media marketing world, yet it doesn't always happen. You still see many banks preferring to…