How to Integrate Traditional & Digital Marketing
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's October 26, 1985. The top…
6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers…
Five digital marketing tips for retailers this Christmas
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday…
10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan
Marketing and business leaders are experiencing tremendous pressure to get online, embrace and start leveraging social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds…
How to create your best digital marketing campaign, in a special #Mashies Twitter chat
image: mashable composite What makes a digital marketing campaign successful? As a consumer, it's very easy to differentiate between the brands that hit the bullseye and the others that flounder…
Why Digital Marketing Is Changing Your World
Marketers are becoming obsessed with optimizing the Web for potential students. image: Getty Images Whether you're working in a startup or a large corporation, you've heard of digital marketing. It's…
15 Digital Marketing Myths That Are Steering CMOs in The Wrong Direction
A digital marketing strategy is only as good as the information that was used to develop that strategy. Unfortunately, too many digital marketing strategies are built around delusions and myths,…
The 7 Habits of a Highly Effective Web Marketer
image credit: Shutterstock Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer. One thing I’ve learned after going into…
Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B
“It’s not the ink, it’s the think.” This quote was the basis for Avinash Kaushik’s opening keynote at MarketingProf’s B2B Marketing Forum. For those of you that don’t know, Avinash…
Digital Espionage 101: Tools for Outsmarting the Competition
Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search…
Essential Skills for Modern Marketers
Recently I gave a goals, vision, mission presentation internally at our agency and an important part of it centered around the marketing skills needed individually and collectively to reach our…
Artificial Intelligence: The Game Changer In Digital Disruption
image Source: EXPRESS UK. Google Now director Aparna Chennapragada announces ‘Now On Tap’ during the 2015 Google I/O When Google announced the smarter version of Google Now calledNow On Tap…