Digital Marketers: We Have A Lot To Be Thankful For
With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful…
The Future of Digital Marketing – How It’s Changing in 2016
Take a look at the five ways digital marketing is changing in the New Year. image: Getty Images Digital marketing is changing nonstop and we're finishing out another year of…
Fluid resourcing: Is this the new normal in digital marketing structures?
What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability? In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015…
Why Ongoing Digital Marketing Training Creates More Engaged Employees
When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy…
7 Skills a CMO Needs in the Digital Marketing Era
image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children…
10 biggest game changers in digital marketing of 2015
image: Imagezoo/Corbis Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google's increased focus on mobile…
Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers
Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers. John joined Travelers after 13 years at…
16-Step Blueprint to Master Your Digital Marketing in 2016
image credit: mama_mia | Shutterstock Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here…
40 Digital Marketing Metrics Every Business Owner Should Be Tracking
How do you measure the success of your marketing efforts? Do you monitor each part of your strategy or do you just look at sales and profit? If you’re investing…
12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016
Did you know? Google handles 100 billion searches per month and more than halfof those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have…
6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless.…
15 Digital Marketing Trends for 2016 That Could Destroy Your Business
Marketing today is a new game. The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as…