Spoiler Alert: How to Resist Falling to the Dark Side of Digital Marketing
“Fear is the path to the dark side.” – Yoda On December 18th, Star Wars: The Force Awakens hits the big screen. Throughout the entire series we have cheered for…
7 Digital Marketing Trends to Watch Out for 2016
image credit: Bloomua | Shutterstock.com Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, companies…
5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses.…
How well does NPS predict rebooking?
Data scientists at Airbnb collect and use data to optimize products, identify problem areas, and inform business decisions. For most guests, however, the defining moments of the “Airbnb experience” happen…
17 Places to Learn Google Analytics
Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. If you spend an enormous portion of your…
50 Influential Women in Digital Marketing
As marketers, it’s important to draw inspiration from many sources. This could include our internal team, clients, industry thought leaders and more. Today, I would like to shine a light…
5 Examples of Print Advertising and Digital Marketing Integration Done Right
The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that…
5 Opportunities to use BLAB for Digital Marketing
This year may very well go down as the year that live streaming video became a marketable asset. It began with the launch of Meerkat in February of 2015, then…
The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing
The success of digital marketing depends on various factors. It requires understanding your marketing history, knowing what's being said about your brand, and meeting the needs of your consumers. With…
13 Digital Marketing Experts Make Bold Predictions for 2016
Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016? Whether it’s online marketing or social media marketing, things…
Seven intriguing US digital marketing stats from the past week
Is it really December already? This is about the time you’re supposed to start getting excited about Christmas, unless of course you work in retail or ecommerce, in which case…
8 New(ish) Digital Marketing Terms to Know
How up-to-date are you on the latest marketing terms? It can be tough to keep up with the fast pace of change in digital marketing, as new tools, techniques and…